Market Evidence
A Large, Global Asset Manager
Investor Relations should be the tip of the spear of any financial communications strategy and help management define the tangible and intangibles of valuation, deliver the company story, and navigate the nuances of the capital markets dialogue to maximize equity value.
Using Investor Relations to Maximize Equity Valuation (Ryan & Jacobs) (2005)
Since investor relations (IR) is often managed on the side by the CFO or by finance professionals who may not excel at storytelling, issuers frequently end up with convoluted, overly complex presentations. These can feel more like MBA dissertations or case studies than compelling narratives that institutions can use to build conviction in the stock. External consultants can be invaluable in this context, as they encounter a wide variety of company narratives and understand what resonates. Leverage their expertise to enhance your team.
S&P Global – Market Intelligence
February 2025
The literature overwhelmingly shows that market perceptions of a company’s value are contingent upon its communications. Based on the evidence gathered in a range of event studies, it can even be said that investor relations communication unavoidably affects the financial community’s perception and valuation of a corporation.
Investor Relations Communication
(Hoffman, C.) (2018)